Which Logo Files Should You Send?
| Item | Useful to send | Why it matters |
|---|---|---|
| Editable logo | Original vector artwork, such as AI or an editable PDF, where available | Allows scale and print preparation without relying on a small screenshot |
| Visual reference | A PDF, PNG or JPG showing the intended appearance and orientation | Helps check that the editable art matches your approved brand design |
| Fonts and images | Identify fonts and supply or embed linked artwork; ask whether text should be outlined | Reduces missing-font and missing-image changes when the file is opened |
| Color references | Named brand colors or reference codes, plus a sample if exact matching matters | Color reproduction depends on substrate and print method; a screen preview is not a physical color standard |
If you only have a low-resolution image, send it for an initial review and say that an editable master is unavailable. Do not assume it can be enlarged for sharp printing. Ask whether the artwork needs to be redrawn before a print-ready proof can be prepared.
Match the Artwork to the Packaging
- Name the product and size. Include the catalogue model or target dimensions, material and finish. A print area cannot be inferred from the outer bag size alone.
- Describe placement. Identify front/back, orientation, approximate logo position and whether the art should avoid handles, seams, folds, windows or seals.
- Count the designs and colors. State quantity per size, design and print-color version. Ask for the printing method and any setup or minimum-order difference for each version.
- Request the exact template. Confirm printable area, safe area, bleed, color format, white-ink or underprint needs, and file export settings for the approved material and method. Do not use a guessed template.
Example: One Logo Across Two Packaging Formats
Suppose a brand is comparing poly mailer P04 (catalogue outer size 28 × 37 + 5 cm) with kraft paper bag KP06-V (catalogue size 25 × 13 × 32 cm). These are size references, not print templates. Send one editable logo and a preview for each intended placement. Ask Welltroy to confirm the usable print area, colors, orientation and production method for each product separately; the same artwork dimensions and ink appearance may not transfer between film and kraft paper.
Before You Approve a Proof
- Check the correct product, size, material, front/back orientation, logo version and spelling.
- Check the dimensions and placement against the supplied production template, including the safe area, folds, seams and closure.
- Confirm colors, whether a physical reference or sample is needed, and what variation is acceptable.
- Confirm the final proof version, quantity for each design, and who on your team can approve production.
A digital mockup helps assess layout but cannot by itself verify print color, substrate texture or finished fit. Keep a copy of the approved specification and proof. For the rest of the enquiry, see our custom packaging quote checklist.
Send your artwork for review