Flexible packaging buying guide

Custom Stand-Up Pouch Guide: Size, Materials and Artwork

Start with what goes inside and how it is filled, sealed, stored and sold. A pouch photograph or flat size cannot establish usable capacity, barrier performance, food suitability or recyclability. Agree on the complete structure, then approve a filled sample before production.

Measure the Pouch and Test the Fill

Record width, total height and bottom gusset on a dieline. Ask whether the gusset dimension means the folded depth or the fully opened base, and where the measurement starts and ends. A zipper, top seal and side seals reduce usable space. Provide the intended fill weight or volume, product density, required headspace and the way the pouch must stand on a shelf. Fill and seal a physical sample with the real product before approving the final dimensions.

The catalogue stand-up pouch range lists eight dimension references. These can shortlist a format; they are not capacity ratings. The supplier's illustrated 7 × 11 + 8 inch diagram explains measurement positions but is not a confirmed standard size or proof of fill volume.

DecisionInformation to provideApproval check
Size and bottomFilled product dimensions, weight or volume, headspace and shelf stanceUsable opening, base shape and filled sample
Material and barrierContents, oxygen/moisture/light sensitivity, storage and target shelf lifeExact layer structure, seals and relevant test data
Closure and featuresZipper, tear notch, window, valve, spout or handle if neededCompatibility, placement and performance on the selected construction
Print and finishDieline, artwork versions, colors and finish referenceProof on the chosen material and a physical sample where critical

Choose Materials for the Contents

The supplier sheets show outer print films, middle barrier options and inner sealing films as examples, including multi-layer structures. Those names do not specify a finished pouch. Ask for the exact layer sequence and thickness, sealing layer, adhesives and inks for the quoted construction. Match barrier and seal requirements to the contents, filling temperature, storage conditions and target shelf life. Heated filling or retort use needs a separately validated structure and process.

Food-contact suitability depends on the complete pouch and the destination market. Ask for documents that apply to the exact selected structure and intended food use. The word “recyclable” on a supplier image is not evidence that every laminate, window or closure is recyclable; confirm the complete material and the relevant local collection route before making a claim.

Select Only the Features the Product Needs

A zipper can support repeated opening, a tear notch can help first opening, and a window can reveal contents. A valve, spout or handle changes the construction more substantially. The supplied images also show matte, gloss, soft-touch, holographic, spot UV and foil examples. Ask which combinations are feasible for the pouch size, material, print process and order volume; specialty finishes or a window may affect barrier, sealing and cost.

For dry snacks, see Printed Snack Pouches. For coordinated nut artwork versions, see White Printed Nut Pouches. The Custom Stand Up Pouches range covers a broader made-to-order brief.

Prepare Front, Back and Gusset Artwork

Request the approved dieline before final design. Mark the front, back, bottom gusset, zipper, top seal, side seals, cut marks and any window or accessory. Keep essential text and barcodes clear of folds and seals. Editable AI or EPS files, or a production-ready PDF, are useful starting points; ask the production team to confirm the accepted format, fonts, bleed, safe area and color references. The sheet also mentions PSD and CorelDRAW, but file acceptance and any conversion should be checked for the chosen print process.

Digital and gravure printing are shown as possible workflows, not interchangeable promises. Share the number of designs and quantity per design, then compare proof method, setup, color control and finish. Use the logo artwork checklist to prepare source files and approval questions.

Send a Brief That Can Be Quoted

  1. Describe the contents, fill weight or volume, filling method, storage and target shelf life.
  2. Give desired width, total height and bottom gusset—or ask for a sample recommendation based on the real filled product.
  3. State required barrier, destination market and any food-contact or recycling documentation.
  4. List zipper, notch, window and other features, plus finish and print preferences.
  5. Attach front, back and gusset artwork or a design reference; give quantity per size and artwork version.
  6. Ask for a written specification, dieline, proof, filled-sample check, quotation and lead time before production.
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